As we could see, Facebook is still managing to keep its popularity, with different platforms such as Instagram and WhatsApp. That is the reason why Facebook bought Instagram in 2012, and now it is a sub-company of Facebook. It was a clever investment. So much so that these creative features caught Facebook's interest. Although it was first received as the copycat of Snapchat, Instagram now wins people's hearts with an interface that sets an example for today's standards it offers so many features which make it stand out from all the others.
The engagement rate is higher than ever, and it is not expected to drop any time soon. Instagram, with over 1 billion active users, offers many opportunities to those who want to raise their voices on social media.
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